SEM Manager (NYC, SF, or Austin)

· New York City, New York
Employment Type Full-Time

About Celsius Network

Celsius addresses the financial needs of today’s consumers worldwide through a democratized interest income and lending platform accessible via mobile and desktop app. With a mission to put unparalleled economic freedom in the hands of the people, and a core belief that financial services should only do what is in the best interests of the community, Celsius is a modern earning and lending platform where membership provides access to curated financial services that are not available through traditional financial institutions. Crypto holders can earn yield on the digital assets in their account with Celsius, and can borrow fiat or stablecoins against their crypto collateral at the lowest interest rates in the space.

The Celsius team is committed to doing good and doing well. We believe in the power of disruption and the importance of decentralization to create a new system that acts in the best interest of everyone. Each member of our team brings something unique and innovative to the table, but the common thread that links us together is our passion for blockchain, equality, and leading the next financial revolution that changes the equation to bring power back to the people.


Position: SEM Manager

The Search Engine Marketing (SEM) manager will manage paid search campaigns on Google٫Apple, YouTube, and UAC. A successful Search Engine Marketing (SEM) manager will work with the Product and Marketing teams to implement campaigns that help scale the corresponding products while also achieving growth goals for each channel.

 

Job Responsibilities

  • Execute tests, collect and analyze data٫ identify trends and insights
  • Work with product to roll out full funnel campaigns for target personas with ROI and Growth goals
  • Work with Analytics team to ensure all the correct conversions are being tracked
  • Work with the creative team to A/B test new videos for top performing campaigns. 
  • Optimize campaigns by creating new text ads to increase CTR
  • Achieve maximum ROI in paid search campaigns using analysis of data
  • Track٫ report٫ and analyze PPC initiatives and campaigns
  • Effectively manage campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise.
  • Optimize copy and landing pages for SEM campaigns
  • Continually expand and optimize paid keyword discovery
  • Research and analyze competitor advertising links


Qualifications

  • 4+ yrs of proven SEM experience and success managing PPC campaigns across Google٫ Yahoo and Bing
  • 2+ yrs experience with YouTube, Apple, and UAC ads 
  • Well-versed in performance marketing٫ conversion٫ and online customer acquisition
  • Continually current on trends and best search engine marketing practices
  • In-depth experience with bid management tools (e.g.٫ Click Equations٫ Marin٫ Kenshoo٫ Search Ignite)
  • Adept in and experienced with website analytics tools (e.g٫ Google Analytics٫ Mixpanel, Segment,  WebTrends)
  • Strong analytical skills
  • Experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML٫ CSS٫ and JavaScript development and constraints
  • BS/MS degree in Marketing or a quantitative٫ test-driven field

Thank You

Your application was submitted successfully.

  • Location
    New York City, New York
  • Employment Type
    Full-Time