Segment Marketing Manager - Corporate

Marketing · NEW YORK, New York
Department Marketing
Employment Type Full-Time
Minimum Experience Mid-level

About Celsius Network


Celsius addresses the financial needs of today’s consumers worldwide through a democratized interest income and lending platform accessible via a mobile app. With a mission to put unparalleled economic freedom in the hands of the people, and a core belief that financial services should only do what is in the best interests of the community, Celsius is a modern platform where membership provides access to curated financial services that are not available through traditional financial institutions. Crypto holders can earn high-yield compounding interest by transferring coins to their Celsius Wallet and can borrow fiat currency against their crypto collateral at the lowest interest rates in the space.  


The Celsius team is committed to doing good and doing well. We believe in the power of disruption and the importance of decentralization to create a new system that acts in the best interest of everyone. Each member of our team brings something unique and innovative to the table, but the common thread that links us together is our passion for blockchain, equality, and leading the next financial revolution that changes the equation to bring power back to the people. 


Key Responsibilities

  • Develop innovative growth marketing strategies to promote customer acquisition, retention and loyalty for corporate and institutional clients
  • Support upsell and cross-sell opportunities to increase customer deposits, product adoption and advocacy through education, tailored account-based program features and B2B content marketing 
  • Manage all outgoing communication initiatives to all Celsius corporate leads and existing clients, including social media, blog and editorial content and email nurture streams and educational content
  • Manage marketing projects and deliverables with external vendors, business and agency partners
  • Liaise with cross-functional internal teams, including Business Development, Partnerships, Content (writers and designers), PR/Media Relations, Product, UI/UX, Web and Analytics to furnish deliverables and report on key metrics and insights
  • Create strategies and tactics at relevant touch points throughout the customer lifecycle, from broad category and brand awareness to relationship building with existing customers
  • Oversee, expand and engage Celsius corporate segment from awareness and demand generation through year-over-year retention goals
  • Collaborate with internal teams to assess customers' marketing needs; create and monitor strategic initiatives based on those needs
  • Develop, implement and track marketing programs such as email, digital campaigns and events
  • Develop account based marketing (ABM) approaches designed to drive organic account growth
  • Establish and maintain engagement through existing customer marketing initiatives, including messaging and content strategy, channel-specific recommendations and tactics and campaigns


Qualifications

  • Must have 4-6 years of experience in B2B marketing, corporate communications or customer success role
  • Bachelor's degree in business administration, marketing, journalism, communications or related field preferred
  • Previous experience preferred with a start-up or scale-up tech, SaaS or financial company  
  • Understanding of prospect and customer journeys, CRM management and remarketing strategies and tactics
  • Strong knowledge of various customer success, marketing and analytics tools such as Salesforce, Zendesk Sell, Google Analytics, Tableau, Facebook Insights, AppsFlyer, email marketing platforms and content management systems
  • Experience with Iterable, Hubspot, Iterable, Active Campaign, Marketo, Customer.io or a similar Marketing Automation Platform
  • Excellent analytical skills and a knack for data analysis
  • Strong written and verbal communication skills
  • Skilled in writing and editing content with attention to detail
  • Strong prioritization, organization and project management skills


Celsius has offices in Hoboken, New York City, London and Tel Aviv and employs remote employees based in cities all around the world. 


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  • Location
    NEW YORK, New York
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level